Some first impressions:
Infantry - Braves & Spears comparable with goblin options, few points more for Spellward. Spears get a nice bump in US for hitting 100pts.
Ranged infantry - Poachers with bows not having steady aim, while rifles do seems odd. Vicious in melee seems a bit pointless other than for fluff.
Rifles seem v good as they shoot like Naiad Heartpiercers - poorer Rat but on a cheaper base unit that scales up to horde size. Not irregular, potential for abuse?
Cavalry - Juggers and Melee Wild Runner (not keen on the cav names ) seem too similar profile-wise.
Wild Runners Ranged - slightly weaker stats than Mounted Scouts but bkackpowder weapons are a cheaper upgrade.
Large infantry: Like the gist of these units but still mulling them over. Lots of flavour that I hadn’t expected here. IMO Ej is a daft name for anything.
Warmachines: Volleygun and basically siege artillery
Monsters: Again lots of flavour. Pride of the Shires seems cool.
Characters: Sauceror (not a fan of the food theme, but could be worse) - an interesting way to do non-magic magic. Seems v flexible as effectively has 4 spells. Hard to upgrade as spell magic items won’t help. Quite long special rules for KoW.
Engineer: You’d always upgrade to the Long Rifle? Gadgets & Gizmos, Iron Resolve in this list seems tied to Aralez - seems odd to have it coming from a second source, why not another special rule?
Winged Aralez - no Radiance of Life, does that mean the Duke in Rhordia brings it? Basically a General on Winged Beast with Iron Resolve & Spellward not as Inspiring - seems like a very competitive choice.
Haven’t really taken in the other characters yet.