My country is on automatic upgrade to courier list, so no free shipping, no mater in what currency I pay.
Perhaps I was unclear. I understand math and all that. I just don’t understand why Mantic didn’t try to match previous starter set price wise. Perhaps I am too bias because I live in less prosperous parts of Europe and have no money.
On other side, I find the hard cover rulebook quite good deal 
Either way, I will not derail this topic anymore, everyone has different opinion about value of something, including Shadows in the North.